Case study - holden australia - Marketing and Survey Research

- holden australia - Marketing and Survey Research - Case Study Example ative technologies to their car models or introduce a completely different product range so as to attract more of the Australian consumers towards their brand? Rationale: The major managerial problem was rapid failures in the new product development. Holden should have tried to determine the reason behind the failures of its new product developments. The company did not aim to understand the changing needs of the consumer market but focused only on profit growth which led to such an erroneous managerial decision. The new product development is a strategy that is adopted by a company when it intends to enter into new market with existing products. Customers nowadays focus on more on quality and new technology based products. The problem that resulted from the management’s decision was quitting the Australian market which somewhere was coincided with Holden’s failure in the local market. The flagship product of Holden was Commodore whose sales fell down by 9%. The vehicle manufacturing company was producing those cars that were not demanded by the consumers anymore. Commodore which had hit high sales three years ago was declini ng on the sales growth. Though the vehicle market was booming the locally made cars by Holden was failing miserable. The traditional small cars had hit high sales in the financial year but the locally made cars by Holden had seen a slump down in sales. The company was manufacturing different kind of products without being concerned of what was actually the demand of the Australian market. Then because of the problem faced by Holden the management decided to leave the Australian market. Holden’s key goals were to be the market leader of the vehicle manufacturing industry through the range of products it offered. Its aim was to acquire more of market share than to really understand what kind of modifications its product line required so as to support the changing consumer demand. The new product development strategy is adopted to sustain