Marketing as a Business Orientation Assignment Example | Topics and Well Written Essays - 3000 words

removeing as a Business Orientation - Assignment ExampleIt is evidently clear from the discussion that the selling concept says that a friendship must deliver and promote its product in the mart out front the competitor does. There is the force on the promotion of the product, which means that the guest should know each and everything most the product. The value creation of the product in the minds of the customers is very important. In ramble to make a sizable perception in the minds of the customers, the marketing managers should study the market well. They can promote their product well if the market and the customers are relevant. In this way, the resources of the company will not be wasted. The marketing managers should focus on the customers requirements, needs, and demands. In this way, it will be easy for the company to manufacture those products, which meet the demands of the target market. When the company fulfills the demands of the customers then they will be mo re satisfying form the company products and thus they will be loyal to the company. Another one is the production concept in the list of marketing management orientations. It is the oldest concept of great production without caring for the demands and requirements of the market. The main thinking beyond the production concept was that the consumers always favor a low price and an easily accessible availability of the product. For this reason, the companies always focus on the massive and bulk production in order to save their productions costs. When they save their productions costs, then it means that they can sell their product at a cheaper rate as compared to the other competitor in the market. In order to implement this production concept, there is s high requirement of the production facility and its maximum efficiency. This casing of production concept is usually used in the countries where the consumers are not concerned about the choices and preferences or else they just need a simple product, which can meet the basic needs. These kinds of customers are usually stress on the availability of the product rather than the features of the product.