Quality – Market Leader

UNIT 10 QUALITY QUESTIONS 1. What does it mean by Quality and Quality Control? 2. What should companies do to guard the lineament of their reapings/ avails effectively? 3. What do you think around the whole tone of Vietnamese results? What should companies do to enhance their competitiveness in con bunker? ANSWERS 1. The definition of tincture depends on the several(predicate) circumstances and perceptions. The meaning of feature is also clock time-establish or situational. a. The definition of musical note in manufacturing organizations is often different from that of services. Quality de? itions in manufacturing usually focus on open carrefour features. The most common timberland de? nition in manufacturing is conformance, which is the degree to which a product characteristic meets preset standards. other(a) common de? nitions of quality in manufacturing hold performance such as acceleration of a vehicle dependability that the product will function as expected with let on failure features the extras that ar included beyond the basic characteristics durabilityexpected operational vivification of the product and serviceability how readily a product stack be repaired.The relative importance of these de? nitions is based on the preferences of to each one individual customer. It is soft to see how different customers can hold back different de? nitions in see when they speak of mellow product quality. b. In contrast to manufacturing, service organizations stupefy a product that is intangible. The intangible nature of the product makes de? ning quality dif? cult. Also, since a service is experienced, perceptions can be tallly subjective. In addition to tangible factors, quality of services is often de? ned by perceptual factors.These include reactivity to customer needs, courtesy and friendliness of staff, promptness in resolving complaints, and atmosphere. Other de? nitions of quality in services include time the amount of time a cu stomer has to wait for the service and consistency the degree to which the service is the kindred each time. Quality control Quality control is a process that is used to ensure a genuine level of quality in a product or service. It might include some(prenominal) actions a business deems necessary to provide for the control and verification of certain characteristics of a product or service.Most often, it involves thoroughly examining and testing the quality of products or the results of services. The basic goal of this process is to ensure that the products or services that argon provided meet specific requirements and characteristics, such as be dependable, satisfactory, safe and in fiscal matters sound. 2. What should companies do to maintain the quality of their products or services effectively? In order to maintain the quality of what we sell, we need to carry out able quality control program as tumefy as costly customer services. 3. 1.Total Quality Control (TQC) program. 3. 2. 1. We take for to focus on ceaseless improvement, tend to think of improvement in terms of plateaus that be to be happen upond, such as passing a certification test or reducing the number of defects to a certain level. Because we can never achieve perfection, we must al sorts evaluate our performance and take measures to improve it by using The PlanDoStudyAct Cycle. Another way companies implement continuous improvement is by studying business practices of companies considered go around in class. This is called benchmarking. . 2. 2. We should also consider empowering all employees to seek out quality problems and fall off them. The new concept of quality, TQC, provides incentives for employees to identify quality problems. Employees are rewarded for unveil quality problems, not punished. In TQC, they are considered a vital chemical element of the effort to achieve high quality. Their contributions are highly taxd, and their suggestions are implemented. In order to p erform this function, employees are given continual and extensive procreation in quality measurement tools. . 2. 3. Teamwork Approach TQC stresses that quality is an organizational effort. To despatch the solving of quality problems, it places great emphasis on teamwork. The use of teams is based on the old adage that two heads are die than one. victimization techniques such as brainstorming, discussion, and quality control tools, teams work regularly to correct problems. The contributions of teams are considered vital to the success of the company. For this reason, companies set aside time in the workday for team meetings. . 2. 4. Use of Quality Tools To control the quality of products or service, some company use quality tools. These are often called the 7 tools of quality control and are shown in the picture. They are easy to understand, besides extremely useful in identifying and analyzing quality problems. Sometimes workers use nevertheless one tool at a time, but often a combination of tools is most helpful. Those tools include Cause-and-Effect Diagrams, Checklists, Flowcharts, Control Charts, and Scatter Diagrams. 3. 2. 5. Product DesignA minute aspect of building quality into a product is to ensure that the product traffic pattern meets customer expectations. To produce a product that customers want, we need to depict customers everyday language into specific technical requirements. 3. 2. 6. Process Management A quality product comes from a quality process. This means that quality should be built into the process. Quality at the source is the belief that it is far better to uncover the source of quality problems and correct it than to discard defective items by and by employment.If the source of the problem is not corrected, the problem will continue. TQC extends the concept of quality to a companys suppliers and ensures that they engage in the same quality practices. If suppliers meet preset quality standards, materials do not have to be i nspected upon arrival. Today, many companies have a representative residing at their suppliers location, thereby involving the supplier in every stage from product design to ? nal production. 3. 2. Customer Services It is wrong to think that the sales process ends dear after the moment our customers obtain the products.We had better keep an excellent human relationship with them by an annual customer satisfaction questionnaire towards our products/services, by offering the products they bought subroutine checks to ensure that they are healthful-maintained, by giving them warranty that lasts for an adequate time, or by guarantee our offering compensation if there is lull a faulty products. 3. The quality of Vietnamese products Quality is an abstract definition which is usually judged by customers. The fact that a product is said to be of heartfelt or bad quality is all depend on each customers view.Generally speaking, Vietnamese products are quite good and their quality has be en continuously enhancing. An order for this is that Vietnamese people have now increased using them, and the value of products exported to other countries also goes up. However, our products dormant have a lot of limitations. They are hard to compete with the products coming from other countries in both domestic market and global market. What the limitations are and also the reasons for them are mentioned below * depression quality owing to technological level Our country is still a interrupting country.Our corporates are limited about expenditures, capital, experience, and other elements. They cannot afford to buy the advanced machines. Besides, they do not have enough qualified experts to plump the modern new equipment. Made by old techniques and ineffective manufacturing process, our products are usually of overturn quality and uncompetitive. Moreover, this has led to a consequence in the structure of Vietnams trade balance exporting mainly awkward products, crafts and ot her kinds of unprocessed goods but not high-technical or processed ones. Popularity of dangerous products and loss of customers trust Some corporates still just focus on their profits but not their value pro models. They try to cut their cost without taking notice on improving product quality. Some minuscular companies even conduct their manufacturing process inappropriately, using some poisons, preservatives improperly or releasing waste directly and polluting the environment. The products made by those companies are not only bad for customers health but also unfriendly to the environment. This has a serious bad impact on consumers belief on Vietnamese products. Product quality does not commensurate with their hurt. In the correlation surrounded by quality and price, Vietnamese products have to face a lot of squeeze from those of other countries. Their tastes, durations and many other criteria of our products are still uncompetitive and homely to customers. * Prices and desig ns of products are hard to compare with those of foreign goods. For example, our products are competed by the import ones coming from China, Thailand, India and many other countries. Especially, Chinese goods are unfeignedly varied, diversify and at extremely low price.Besides that, the favorite of using foreign products of Vietnamese people also limit competitiveness of Vietnamese goods. * Low position in customers mind The government has made a lot of regulations on products quality and also carried out many methods to test products safety. However, not very much enhancement is made. Consumers still have to worry about cleanliness as hale as safety of Vietnamese products. Moreover, the issue of counterfeiting goods is still serious and this contributes to reduce our product position. * The difference in quality between domestic-use products and exporting products collectable to corporates behaviors.In reality, because of the difference in value, exporting products are usually of higher quality than domestic-use ones. This discrimination has a negative effect on how consumers judge our products. * infamous and low-trusted brands Although we are a large exporter in some kinds of goods, our products are still not subject to any specific standards. Not having any guinea pig or international standards to ensure their quality, our products are not appreciated by customers. Their brands are also unpopular with them. In some cases, some brands have been certificated by Globalcap standards such as Nam Roi Grapefruit.However, they are now still threatened because our government does not have enough expenditure for recertification. In sum, Vietnamese products have a lot of limitations that need to be changed to mounting their competitiveness. Enhance products competitiveness All we have to do is to fix the limitations as mentioned above. * Consumers only want to buy necessary goods of high quality. Hence, after commitigating the demand of them towards certain g oods, we upgrade our production reach so that we can satisfy our customer totally. But how do we pgrade our production chain? A survey carried out in 2012 showed that among nearly 8000 enterprises in the field of manufacturing, 96 per cent claims the crux of the problem is that they cannot afford to invest in new technologies. Assistances from our state are not enough. Therefore, to do this really difficult thing, companies have to recruit qualified experts who can help them develop new ways, new methods of production. Once they have been successful, they are truly bailed out to provide customers with high quality items. * Create a unique flick for our products.This is the only way to retain customers faith towards our products. They will know well where our products are and buy them, not faked ones. Also, using a signal or friendly slogan for products can help customers to remember us, typically. A practicable action to solve this problem is to teach customers to realize us amon g the crowd. * shake off our products value for money. Enterprise must be wise when performing price strategies so that customers gain the satisfaction when using our products, without whispered complaints on them being too expensive.High quality, but value for money. And, dont try to lower the prices as what our rivals do, set the lowest level for our prices. This determines our true value. To some extent and in some segment, consumers they no longer pay the best prudence in prices, but value or quality. Keeping our prices at a reasonable level can create a good fantasy on our customers, that they are our life. * Gain the diversity when design our products. Imagine we have a large market for one kind of product. We make items the same as the others, and customers are fed of them.Especially girls, they dont want others to retroflex their style. Thus, our product designers had better be innovative ones, or we have to film more and more designers. * Once it is Vietnamese produc t, it must be as good as each other. The markets where we sell our products cannot decide the quality of them. This sentiment will help our products to win the trust from our customers everywhere, for its being always of high quality. * We also need to change our mind of doing business. Vietnamese people tend to think they are never as good as foreigners.This one-track thought indirectly do foreign business people a favor. We can do better than them if we can draw carefully a mulish and effective plan. And the most important thing is that enterprises have to take actions to maintain the quality of the products for the forthcoming periods in which the state of the global as well as the local economy may come unexpected. Besides, we need to shell help from other factors including productivity of motivated employees, wise and effective advertising campaigns or applying new methods in delivery.