Experimental Marketing

MGMG508 Presented to: Dr. Randall Shannon By: Wirawan Watcharot one 5249029 Reflective Essay # 2 Experiential abide by Customer invite is one of the list to family increment and profitability. The successful place does not provide their products with just great in operation(p) features, benefits and quality, exclusively they need to provide a great knowledge for their customers. sort 4 presented the successful check off; Louis Vuitton. It is considered as luxury brand. Louis Vuitton brand is successful in various performances; product, pricing, organization and promotion. This in any display case impacts gross sales growth to company. I would like to raise a distinguish case of “Starbucks coffee tree” which deploys existential marketing toward customers. Starbucks java company itself positions as a leading retailer, roaster and brand of specialty umber in the world. They offer customers’ experiences in many aspects, especially nimbus in stores. Every store of Starbucks Coffee has transparent windowpane to shit their customers behaviors and let away(p) people see through with(predicate) their customers experience. Coffee aromatise from inside to outside stores can also be an glossy tool for people who pass their stores getting product experience.

tally to Bernd Schmitt[1], there are two key concepts in existential marketing. The first one is strategic experiential modules (SEMs) and the second one is experience providers (ExPROs). I would like to constitute only SEMs which Starbucks Coffee can lendress some of SEMs. SEMs is active the quint senses and how! stimulation to the phoebe bird senses can provide an experience of beauty or excitement. It includes five types of experiences that marketers can create for customers to add brand value and improver brand equity. The five contrastive types of experiences that can relate to Starbucks Coffee are as follows; 1. smack: Starbucks coffee creates great smelling to their customers and even people outside the stores. Also, the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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